Robinsons : Put On a Panto
BBH were rolling out a multi-platform campaign to support the Robinsons brand sponsorship of the British pantomime season and approached Pirata to develop the central web hub of this experience. The brief was to create an online experience that prompted offline interactions i.e. take the panto off the stage and into the family living room. This required a website with the flexibility to be both theatrical and intimate, to be both platform and toolbox for family fun.
The premise of the Put on a Panto site is exactly what it says: encouraging and enabling families around Britain to put on their own personal pantomimes. The site is ‘hosted’ by an animated impresario character who guides users through the theatrical production from script to rehearsal to performance. The site works both as an absorbing, self-contained spectacular and as a springboard for high jinks in the real world. Mum can spend a very entertaining ten minutes on site creating something for the whole family to enjoy together across a whole weekend.
The challenge was to balance the live engagement of the individual user with a modular infrastructure of applications and resources for group enjoyment. The solution was to make the site a constant companion to your panto preparations, thus the creation of the autocue and the poster generator.
PutOnAPanto.com has proved hugely popular with Mum and her kids, undoubtedly due to the joyful simplicity of its navigation coupled with the genuine utility of its entertainment resources.
Our main objective was to replicate the wit, whimsy and affection of the British pantomime in a digital context. Through charming visual design and deft, persona-based interactivity we think we have met our aim. We hope PutOnAPanto.com gives the much loved British institution of pantomime a new relevance in the modern home.
Site Stats
- Averaging 10,000 visits a day after launch
- Average engagement time of 4 minutes
- iPhone application was downloaded over 1000 times
- Blogged about by loads and loads of happy mums
- FWA site of the day 27th November
Credits
Pirata London
Creative development and storyboarding, character design, character animation, art direction, iPhone development, front and back end build, sound design and 3D design.
- Eduardo De Felipe (Creative Director)
- Nick Wavish (Creative lead, Illustrator)
- Christian Klotz (Technical Lead, iPhone Dev)
- Adrian Rowbotham (Technical Director)
- Michael Allanson, Pete Goodman (Technical Dev)
- Mark Evans (Senior Producer)
- Wip Vernooj, Mal Hartley, James Booth (Animators)
- Jules Stevenson (3D Stage build, animation)
- Daan Hendricks (Sound effects)
BBH London
Creative concepts, creative direction, scripts and copywriting and voiceovers
- Alistair Merry (Art Director/Copywriter)
- Rosie Bardales (Creative Director)
- Johan Tesc (Digital Creative Director)
- Fergus Hay (Account Director)
- Amy Torbett (Digital Producer)
- Lucy Powell (Voice Over Producer)